Tired of Facebook: the moderating effect of social influence and self-esteem on the relationship between Facebook fatigue and continuance intention
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- Title
- Tired of Facebook: the moderating effect of social influence and self-esteem on the relationship between Facebook fatigue and continuance intention
- Creator
- Kam Yee Camille Law
- Supervisor
- DR. Leslie van der Leer.
- Date
- 2017
- Abstract
- Prior research has found that social media fatigue correlates positively with an intention to discontinue the use of social media. Gartner, Inc. (2011) first reported an increasing trend in a fatigue phenomenon for Facebook use. Yet, it appears paradoxical to note that the number of active Facebook users has continued to increase (Statista Inc., 2017). The current study aims to understand better the dynamics of Facebook users' continuance intention with respect to intrinsic and extrinsic psychological factors, and to find out if there are moderation effects that could explain this ""paradox"". A total of 157 Facebook users participated in a mixed-mode online and paper-based survey. The study employed a cross-sectional, quantitative and non-experimental design, with the help of a self-report questionnaire that collected the participants' demographics, Facebook fatigue, social influence, self-esteem, and continuance intention measures. Continuance intention was found to have a significant, positive correlation with social influence, a marginally significant, negative correlation with Facebook fatigue, and no significant relationship with self-esteem. Regression analysis showed a marginally significant moderating effect of social influence on the relationship between Facebook fatigue and continuance intention, whereas self-esteem failed to show a significant moderating effect. The study not only contributes to a better understanding of factors affecting individuals' continuance intention in Facebook use, but also has practical implications. A discussion of the limitations of the study and possible future research directions are suggested."
- Subject
- Social media--Psychological aspects|||
- Psychology
- Extent
- 97 pages ; 31 cm
- Format
- Publisher
- Regent's University London
- degree
- MSc Psychology
- Language
- English
- Date Issued
- 2017
- Type
- Thesis & Dissertation
- Rights Holder
- Regent's University London & Kam Yee Camille Law
- Item sets
- Theses or Dissertation