Consumer perceptions towards mobile wallet adoption
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- Title
- Consumer perceptions towards mobile wallet adoption
- Creator
- Mariah Rydge
- Supervisor
- Vincent Ong.
- Date
- 2015
- Abstract
- Mobile wallets present a new, innovative method of payment that offers many opportunities in modernising the payment process and offering consumers greater convenience and ease of use. In spite of this, consumers have been reluctant to fully embrace their value proposition. Consequently, this research focused on investigating the perceptions of consumers towards adoption of mobile wallets. The data for this research was collected from Millennial consumers in the UK. A modified Technology Acceptance Model (TAM), with the added construct of perceived risk (PR), was used to examine the relationships between the constructs in order to predict adoption of mobile wallets. Gender was also used as a moderator variable. Individuals responses about the perceived usefulness (PU), perceived ease of use (PEOU), perceived risk (PR) and adoption (A) of mobile wallets were analysed using correlation analysis and multiple linear regression. The results confirmed the classical role of the technology acceptance constructs PU, and PEOU, as significant predictors of adoption, however unlike the original TAM, PEOU was seen to be a more significant predictor of adoption behaviour than PU. PR was also found to be a predictor of adoption, however not as significant as PU or PEOU. Furthermore, despite PU being measured as higher for males than females, and PEOU higher for females, no gender difference was revealed for PR. While consumers were positive towards mobile wallet they exhibited little inclination to actually adopt them in the near future. The reasons for this were found to be attributed variety of factors, including security and privacy concerns, lack of understanding of their features and benefits, and lack of conviction to transition from traditional payment systems. These findings were found to have valuable implications for stakeholders of mobile wallets, in particularly mobile wallet service providers, in driving further mobile wallet adoption amongst consumers. Recommendations were directed towards
- Subject
- International Business Digital Business
- Extent
- vii, 70 pages
- Format
- Publisher
- Regent's University London
- degree
- BA International Business Digital Business
- Language
- English
- Date Issued
- 2015
- Type
- Report
- Rights Holder
- Regent's University London & Mariah Rydge
- Item sets
- Theses or Dissertation