How eWOM of bloggers affects the buying behaviour of cosmetics among young British women?: An exploratory study of the impact of bloggers' eWOM on the opinions and purchasing behaviour amongst young British females

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Title
How eWOM of bloggers affects the buying behaviour of cosmetics among young British women?: An exploratory study of the impact of bloggers' eWOM on the opinions and purchasing behaviour amongst young British females
Creator
Sakhi Agarwal
Supervisor
Dr Zubin Sethna.
Date
2016
Abstract
With bibliographical references.
Subject
International Business Digital Business
Extent
55 pages
Format
pdf
Publisher
Regent's University London
degree
BA International Business Digital Business
Language
English
Date Issued
2016
Type
Report
Rights Holder
Regent's University London & Sakhi Agarwal
Item sets
Theses or Dissertation