Can SMEs develop competitive edge through cybersecurity?: case study of Cognosec
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- Title
- Can SMEs develop competitive edge through cybersecurity?: case study of Cognosec
- Creator
- Alysha Paulsen
- Supervisor
- Ellie Semsar.
- Date
- 2016
- Abstract
- The research has a two-fold purpose. Firstly, it evaluates the cyber security services provided by an Austrian firm COGNOSEC in light of the NIST framework for cyber security. Second, it critically analyzes whether COGNOSEC holds competitive advantage in the ITC security market and whether it is able to provide the same to its clients or not. Research first uncovers existing published facts through literature review. Based on this research, primary data acquisition tools are devised. Survey questionnaire collects quantitative data from COGNOSEC employees whereas semi-structured interviews with COGNOSEC clients and ITC industry analyst provide qualitative data. COGNOSECs service model is compatible with service standards in most cyber security markets. Customers are satisfied and brand equity for the firm is high. COGNOSEC leads the market through service differentiation and provides its SME clients cyber security system that integrates with other management systems at firm level. However, the firm can benefit by introducing more post-purchase services and can maintain sustainable competitive advantage by designing HRM policies to attract the best talent. Research has highlighted the need for cyber security in SMEs. For managers in the cyber security industry, the research has outlined key recommendations to maintain sustainable competitive advantage. Evaluation of cyber security services under NIST framework has never been conducted before. The study has also shown how cyber security can lead to competitive advantage for SMEs.
- Subject
- Marketing Management
- Extent
- 49 pages : illustrations
- Format
- Publisher
- Regent's University London
- degree
- BAGM Management
- Language
- English
- Date Issued
- 2016
- Type
- Report
- Rights Holder
- Regent's University London & Alysha Paulsen
- Item sets
- Theses or Dissertation