Marketing research : which attitudes prevent the consumer from purchasing organic fashion
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- Title
- Marketing research : which attitudes prevent the consumer from purchasing organic fashion
- Creator
- Laila Johanna De Boer
- Date
- 2012
- Abstract
- The purpose of this study is to research the attitudes that prevent the consumer from purchasing organic fashion. Gaining better understanding to what extent knowledge and emotion towards organic fashion influence the likelihood to buy these products. This research provides an insight in organic fashion buying behaviour among UK and Dutch consumers and provides information to reduce barriers that prevent the consumers from buying these products.
- Subject
- Consumer behaviour
- Environmental aspects
- Extent
- 98 pages
- Format
- Publisher
- Regent's University London
- degree
- MA International Marketing Management
- Language
- English
- Date Issued
- 2012
- Type
- Report
- Rights Holder
- Laila Johanna De Boer and Regent's University London
- Item sets
- Theses or Dissertation