Marketing and Branding
Here you will find articles, dissertations, theses, archive materials and other media relating to marketing and branding. Visit the school of business page here.
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Academy of Marketing conference 2019 : 'when you tire of marketing you tire of life' : 52nd annual conference proceedings, 2-4 July 2019.
Academy of Marketing -
The role of funding of tech start-ups in Germany
Daniel Babes -
The impact of information about ethical sourcing of luxury goods on consumer choiceAnna Stewart
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How do CEO & board members go through conflict of interestJoseph Yates
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Can SMEs develop competitive edge through cybersecurity?: case study of CognosecAlysha Paulsen
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Beyond engagement: A study of the online brand-user interactions in the dynamic social network environmentPeter Csipak Jr.
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How can design thinking inform startups to define and devise solutions to challenges they encounter in the process of innovation?Pouya Jalali
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The different marketing strategies applied in the duty free business model: Their impact and influences upon customer experience and consumer behaviourHannah Kazzaz
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The effects of store atmosphere on consumer behaviour in fashion retail in the UKMargherita Campello Della Spina
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The influence of logotypes typography on brand personality perceptionFederica Secchi
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How to effectively integrate digital with experiential marketingAnnie Sjoberg